TRUSTED BY
For workplaces to thrive, it takes leaders who are able to produce great teams.
When leaders:
You'll see:
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Create a robust vision.
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Understand how to build employee connection.
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Become consistent in key areas.
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Unleash the potential of their team.
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Unity and excitement from employees.
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Team members feel valued and want to deliver their best.
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Employee trust and predictable outcomes.
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A ripple effect on every area of the company: quality of products, services, customer experiences, and the bottom line.
These results become achievable through Austin J. Franklin’s DifferenceMaker Leader Framework
™
A DifferenceMaker Leader is someone who knows how to unlock potential—within themselves, their colleagues, and the people around them.
As work changes faster, leadership behavior matters more. Technology, artificial intelligence, and evolving expectations have not reduced the need for leadership. They have amplified it. Teams do not disengage because they lack ability. They disengage when direction is unclear, connection is weak, or trust becomes inconsistent.
Research shows that 85 percent of employees are disengaged at work, over 50 percent of companies struggle with retention, and employee disengagement and turnover account for more than eight trillion dollars in economic loss globally. These realities set the stage for Austin J. Franklin’s research and insights on becoming a DifferenceMaker Leader.
Through interactive keynotes and trainings, Austin equips leaders to create environments where people engage fully, collaborate effectively, and bring their best to the team. Instead of pushing performance, leaders learn how their everyday behavior shapes engagement, commitment, and accountability across the team.
Through his DifferenceMaker Leader Framework, leaders apply three pillars: a robust vision that creates direction, connection that strengthens relationships, and consistency that reinforces culture. When these elements are present, team members no longer rely on pressure. They contribute because they feel valued, included, and part of something meaningful.
Organizations who invest in Austin’s keynotes and trainings experience reduced turnover, heightened employee retention, elevated engagement, a healthier culture, and stronger team results.
MEET AUSTIN J. FRANKLIN
Austin J. Franklin is a renowned keynote speaker, author, and leadership expert. He is also the CEO and Co-founder of Good-Natured Life. The company was established in 2015 when he was 20 years old and a junior at Hampden-Sydney College. The mission of the company is to spread kindness, friendliness, and patience (KFP) and to uplift minds across the world.
Drawing on his insights from consulting with many leaders, extensive research, and an exceptional educational background, Austin brings a wealth of knowledge and expertise to the stage. He completed Harvard Business School's prestigious pre-MBA program and earned a Master of Business Administration (MBA) from Rollins College's Crummer Graduate School of Business.
Austin is committed to empowering leaders to unlock their team’s potential and to cultivating a thriving, future-ready workplace. His transformative keynote speeches have equipped thousands of leaders across the globe with the tools to build stronger teams and cultures. At just 29, Austin was the keynote speaker for the Billion Dollar Roundtable (BDR) Summit Induction Ceremony. This is a prestigious group that includes many of the biggest Fortune 100 and Fortune 500 companies in the world. Also, he has been invited to conduct leadership trainings for numerous executives and leadership teams including those in healthcare, education, transportation, hospitality, law, construction, and government.
Recognized as a beacon of inspiration and a thought leader in his field, Austin J. Franklin has served as a three-time commencement speaker, named one of Florida Black Expo's Top 20 Under 40, and was named as a "Leader Under 40 Changing Lives" as a Community Pearls Award recipient. Franklin is a member of Alpha Phi Alpha Fraternity, Leadership Jacksonville - Next Generation, and he actively contributes to his community by serving as an Advisory Board Member for the Johnson Family YMCA in Jacksonville, Florida.
With a media presence that spans radio and television, as well as appearances in notable publications such as CEOWORLD Magazine, Yahoo Finance, and Medium's Authority Magazine, Austin's impact and influence continues to resonate on a global scale.
Austin J. Franklin is a sought-after voice for those aiming to elevate leadership, transform culture, and drive sustained success.
WHAT LEADERS SAY
about Austin J. Franklin's keynotes and trainings
“Austin J. Franklin was incredibly inspiring. He touched on so many different elements of how to become a better leader and person. Every word of Austin's speech hit home for me. It was a palpable energy that was in the room and his message transcends time and space."
Carla Preston
Director of Global Corporate Procurement, Amazon
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PUBLICATIONS
The DifferenceMaker Leader
Austin J. Franklin's newest book-The DifferenceMaker Leader equips the reader with five timeless ideas that inspire one to lead differently in the world.
Wake, Rise, and Smile
Austin J. Franklin's 1st book is about four true stories and one remarkable idea that encourage us to rise above life's disadvantages.
