Lead by
Building Belief
Strengthen teams, elevate culture, and bring out the best in people.
TRUSTED BY
Thriving workplaces are built by leaders who know how to bring out the best in people.
When leaders:
You'll see:
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Create a robust vision.
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Understand how to build employee connection.
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Become consistent in key areas.
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Unleash the potential of their team.
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Unity and excitement from employees.
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Team members feel valued and want to deliver their best.
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Employee trust and predictable outcomes.
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A ripple effect on every area of the company: quality of products, services, customer experiences, and the bottom line.
These results become achievable through Austin J. Franklin’s DifferenceMaker Leader Framework
™
People do their best work when leaders help them believe they can.
Leadership today is no longer just about managing tasks or driving performance. It is about creating an environment where people feel clear, connected, and capable of contributing at a high level.
As work evolves through rapid change, technology, and rising expectations, one truth remains: people thrive with leaders who build belief. Teams rarely disengage because they lack talent. They disengage when direction is unclear, connection weakens, trust falters, and people no longer feel seen or valued.
Austin J. Franklin helps leaders understand how their everyday behavior shapes culture, engagement, and team performance. Through interactive keynotes and trainings, he equips leaders to create environments where people are empowered to contribute, collaborate, and bring their best. This is what Austin calls a DifferenceMaker Leader™.
A DifferenceMaker Leader knows how to unlock potential within themselves, their team, and the people around them by building belief through their leadership. Through Austin’s DifferenceMaker Leader Framework™, leaders strengthen vision to create clarity, connection to build trust, and consistency to reinforce culture and credibility. When these elements are present, teams engage, take ownership, and contribute at a higher level not because of pressure, but because they feel valued and part of something meaningful.
Organizations that invest in Austin’s keynotes and trainings strengthen engagement, improve retention, elevate culture, and bring out the best in their people.
MEET AUSTIN J. FRANKLIN
Austin J. Franklin is a renowned keynote speaker, author, and leadership expert. He is also the CEO and Co-founder of Good-Natured Life. The company was established in 2015 when he was 20 years old and a junior at Hampden-Sydney College. The mission of the company is to spread kindness, friendliness, and patience (KFP) and to uplift minds across the world.
Drawing on his insights from consulting with many leaders, extensive research, and an exceptional educational background, Austin brings a wealth of knowledge and expertise to the stage. He completed Harvard Business School's prestigious pre-MBA program and earned a Master of Business Administration (MBA) from Rollins College's Crummer Graduate School of Business.
Austin is committed to empowering leaders to unlock their team’s potential and to cultivating a thriving, future-ready workplace. His transformative keynote speeches have equipped thousands of leaders across the globe with the tools to build stronger teams and cultures. At just 29, Austin was the keynote speaker for the Billion Dollar Roundtable (BDR) Summit Induction Ceremony. This is a prestigious group that includes many of the biggest Fortune 100 and Fortune 500 companies in the world. Also, he has been invited to conduct leadership trainings for numerous executives and leadership teams including those in healthcare, education, transportation, hospitality, law, construction, and government.
Recognized as a beacon of inspiration and a thought leader in his field, Austin J. Franklin has served as a three-time commencement speaker, named one of Florida Black Expo's Top 20 Under 40, and was named as a "Leader Under 40 Changing Lives" as a Community Pearls Award recipient. Franklin is a member of Alpha Phi Alpha Fraternity, Leadership Jacksonville - Next Generation, and he actively contributes to his community by serving as an Advisory Board Member for the Johnson Family YMCA in Jacksonville, Florida.
With a media presence that spans radio and television, as well as appearances in notable publications such as CEOWORLD Magazine, Yahoo Finance, and Medium's Authority Magazine, Austin's impact and influence continues to resonate on a global scale.
Austin J. Franklin is a sought-after voice for those aiming to elevate leadership, transform culture, and drive sustained success.
WHAT LEADERS SAY
about Austin J. Franklin's keynotes and trainings
“Austin J. Franklin was incredibly inspiring. He touched on so many different elements of how to become a better leader and person. Every word of Austin's speech hit home for me. It was a palpable energy that was in the room and his message transcends time and space."
Carla Preston
Director of Global Corporate Procurement, Amazon
Short Reels
PUBLICATIONS
The DifferenceMaker Leader
Austin J. Franklin's newest book-The DifferenceMaker Leader equips the reader with five timeless ideas that inspire one to lead differently in the world.
Wake, Rise, and Smile
Austin J. Franklin's 1st book is about four true stories and one remarkable idea that encourage us to rise above life's disadvantages.
